Most people usually order Domino’s in pairs or groups to get the best deals. This is why targeting this audience is a genius way to bring in more customers. During the 2013 Super Bowl, the Mercedes-Benz Superdome had a massive power outage. Oreo came up with what seems to be quite a simple social media campaign and was quick to jump on this event.
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The campaign became one of the most viewed video ads of all time, with over 114 million total views in the first month. The viral boost got even bigger when Kim and North Kardashian shared Peachy BBs slime on Instagram. That kind of earned PR is nearly impossible to buy, and it cemented the brand’s credibility with both hardcore slime fans and casual browsers.
Ensure the content delivers value through humor, insights, or valuable information. Relatable, everyday scenarios significantly increase shareability as viewers recognize personal connections. Ocean Spray responded proactively by gifting the creator a new truck loaded with products, generating further positive media coverage and brand goodwill. This spontaneous campaign highlighted how timely recognition of organic content can significantly amplify brand visibility and public perception.
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If AI materially affects the authenticity of the message, the identity of people shown, or the nature of claims being made, transparency is the safer route. In 2026, audiences and regulators both expect clearer disclosure where synthetic media could mislead. Targeted reach is usually the better operating goal. Broad reach is valuable only if the audience overlap is meaningful or if the campaign creates enough branded demand to justify the exposure.
It may be professional, like a shared frustration inside a category. The point is that the campaign should enter an existing current, not create one from scratch. A lot of brand spread now happens because creators make the campaign more relatable than the brand account could on its own.
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- The Domino’s app recorded 2.4 million yodel button activations in just the first month, driving a 34% increase in group ordering transactions.
- Viral Nation (#4 Citation Share, 5.9%) is a full-service agency — strategy, creator identification, creative execution, performance measurement.
- The production budget proved that virality is driven by the idea, not the investment.
- In 2026, the speed of backlash is the strategy context.
- Here are our six tips for marketers looking to produce viral, share-worthy content and increase their visibility on social.
Starbucks launched the #RedCupContest, encouraging users to share holiday-themed cup art. This contest generated millions of views and thousands of entries across TikTok and Instagram. Informative visuals like infographics or how-to guides naturally encourage sharing. Memes and visual storytelling resonate due to quick consumption. For example, surprising infographics or culturally relevant memes quickly gain traction. Optimizing content per platform (Instagram memes, TikTok vertical videos, and concise Twitter/X posts) maximizes impact.
Brands that understood this created not just top ads of 2025, but real cultural moments. Embedded in everything we do, our proprietary creator intelligence technology is designed to scale your marketing efforts and creator vetting at the speed of social. From greater brand fit to unparalleled brand safety, we make the power of AI work for you. The original 2011 Australian launch created what is Perfogro Ltd a global sensation. Now, the campaign returns with enhanced personalization designed specifically for digital-native consumers. While maintaining the core concept—replacing the Coca-Cola logo with popular names—the 2025 revival added crucial digital touchpoints for deeper customization 48.
